|
CACL provides valuable insight in
preparing marketing strategy and product development
plans. The success of a product depends on its
positioning. The launch of a product is the most crucial
parameter in product positioning. Realizing the
importance of product launch, CACL assists in finding
answers of few basic questions: where to launch/when to
launch/how to launch and more. With a wide network of
qualified agriculture graduates CACL can organize a
suitable launch and conduct any promotional campaign in
any part of the country. Suitable product and market
promotions considering the local environmental factors
would be planned in order to create maximum impact.
Formulating appropriate marketing
strategies is a challenging task for corporate. CACL
assists in devising aggressive marketing plans based on
the analysis of business environment, market dynamics
and the feedback from the target group. Information
derived from extensive market research and product
testing is analyzed to develop the right marketing mix.
CACL also plans specific advertising and communication
strategy keeping into consideration factors like
product, price, competition, local factors etc.
The approach for this is through
developing a customized marketing mix for the client to
s tudy the marketing system, marketing operations,
existing marketing network, efficiency norms, exploring
synergetic business partnership and suggest overall
marketing restructuring. Other services and the scope of
this activity includes:
- Market intelligence, sales channel analysis,
distribution analysis, and comparative sales team
performance and promotion aspects.
- Analyse the operations in light of the changing
trends and the overall business environment to work
out a suitable product and marketing mix
- Assess the suitability of target markets,
companies value proposition and product positioning
- Develop a suitable distribution and marketing
network for maximum output
- Test the effectiveness of current promotional
programmes and formulate effective communication
strategy
- Undertake brand perception study for the company
brands and products
- Carry out product life cycle study for various
product categories
- Undertake socio-economic analysis of the farmers
amongst the database farmers to understand the image
of the company
- Balancing and synergising product portfolio
- Product launch strategy for proper product
positioning
- Product mix, marketing plans and set up
- Marketing & promotional campaigns
- Launch of new product
- Promotion and products development
- Marketing and communication strategy
- Advertising, Media and PR management
Marketing & Product
Services Feasibility Studies &
Market Research Business Restructuring &
Strategic Alliance Projects & Business
Consulting Recruitment & HR
Services
|